After an incredibly successful launch, low ABV aperitif brand, Haus, was in an exciting position to reimagine the customer experience for the next phase of the business.

With a small but mighty team of creatives and under the guidance of the CMO, we built and implemented a robust content strategy across digital and physical touch-points that resulted in over $1 million in sales.

Featured in NYTimes, Food and Wine, and Fast Company.

Haus — Spiced Cherry Glass (JPG)

Haus

Headquartered in New York, Heyday is a facial shop that offers expert skincare guidance to its customers. In collaboration with the branding studio [We Are Mostly Sunny](https://wearemostlysunny.com/), we refreshed the brand, experience, and narrative strategy ahead of the company’s national expansion.

HeydaySkincare — Smile (JPG)

Heyday Skincare

For over 40 years, Lacure has been creating effortless escapes for the world’s most discerning travelers. Long utilizing the power of word-of-mouth marketing, the Canadian brand came to Vocabulary and Middle Child with a need to put their story to paper. A revamped identity was also needed, to reach younger consumers who are looking for personalized, hand-crafted travel experiences.

Lacure — Swag box (JPG)

Lacure

Fauxliage is a life-like artificial flower and greenery company. In collaboration with [Design Dept Studio](https://designdept.studio/), we refreshed developed a brand strategy, positioning and design that took flowers out of art store aisles and into speciality home decore shops.

Fauxliage OOH Billboard Mockup 1

Fauxliage

Two Dog Circus is a marketing studio for the business of theater. In collaboration with [Fred & Co](https://www.fredandco.studio/), we refreshed the brand strategy, positioning, and design to create branding that is as revolutionary and impactful as the studios’ output.

two dog thumbnail

Two Dog Circus

For over 40 years, Deepak Chopra has been the international leader of the health and wellness space. In collaboration with Dan + Jason + Co, Deepak, and his leadership team, we rebuilt the Chopra brand and experience—bringing together their expansive collection of expert offerings under one engaging, seamless,
and relevant brand for a new generation of wellness enthusiasts.

Chopra — Brand Image (JPG)

Chopra

Figlia is a non-alcoholic aperitivo company based in New York City and Great Barrington, MA. When their founder contacted Middle Child she knew that she wanted to change the conversation around how we consume alcohol. She was about to create a beverage that not only tastes good but does good, too.

Bottle and website design by [RoAndCo Studio](https://google.com).

Featured in [NYTimes](https://google.com), [Vogue](https://google.com), and [Travel + Leisure](https://google.com).

Figlia: Thumbnail Image

Figlia

RCA Records has brought us some of the most iconic musical artists of all time—Elvis, Bowie. But what is RCA? What does it mean to be an RCA artist? What does it mean to be an RCA fan?

In collaboration with [JosephMark](https://josephmark.studio/), Middle Child evolved the legendary company from a record label into a conduit for global, cultural transformation. A redefined brand with a strong stance, voice, and connection to its heritage.

Our work resulted in a Webby Award, D&AD Wood Pencil, ADC Award, and Awwwards' Site of the Day.

RCA—Square

RCA Records

Brand Foundation

Messaging

Voice & Tone

Fauxliage 1

Fauxliage 2.1

Fauxliage 2.2

Create a brand that will destigmatize faux flowers and plants, instead positioning them as a low-maintenance alternative to fresh botanicals. 

The Ask

Fauxliage 3

Create a luxury brand that highlights artificial botanicals’ powers to provide lasting durability and convenience while mirroring the joy and awe-inspiring moments experienced in nature. 

The Solution

Fauxliage 4.1

Fauxliage 4.2

Fauxliage 5

Fauxliage 6

“Mackenzie brought a great deal of depth and clarity to the brand voice, making the design that much stronger.”

Middle©hild

Fauxliage

The Ask

The Solution

Lacure

Fauxliage

Two Dog Circus

Chopra

Figlia

RCA Records