Heyday is more than a spa—it is a unique opportunity for consumers to learn from and engage with skincare experts. These industry insiders have unmatched and untapped knowledge that can change skin and lives. Heyday's founders asked us to rethink the brand, bringing the personal experience of one-on-one care to every touch-point.
Heyday Skincare
Headquartered in New York, Heyday is a facial shop that offers expert skincare guidance to its customers. In collaboration with the branding studio We Are Mostly Sunny, we refreshed the brand, experience, and narrative strategy ahead of the company’s national expansion.
What We Did
Brand Foundation
Content Strategy
Copywriting
Messaging
Taglines
Verbal Strategy
Voice & Tone
The Ask
The Solution
We developed a beautiful e-commerce and in-shop experience that put education and expertise first—increasing sales 724% and shop AOV by 30%. Everything from brand messaging to email flows, signage, collateral, and swag was refreshed.
“Mackenzie is a gem to work with. She's a brilliant copywriter who always manages to infuse humor in everything — it's always a pleasure to read anything that comes from her.
She is wonderful to collaborate with and gets the creative energy flowing in any brainstorming session. We've loved working with her over the years, and will continue to do so in the future.”
Sarah Ryan Hecht, Co-founder and Brand Strategist
We Are Mostly Sunny