We were asked to build a nimble and sustainable content ecosystem that would allow the internal team to create high-performing original content and iterate quickly based on learnings. Content would need to be educational and prioritize transparency—both of Haus products and the alcohol industry as a whole.
Haus
After an incredibly successful launch, low ABV aperitif brand, Haus, was in an exciting position to reimagine the customer experience for the next phase of the business.
With a small but mighty team of creatives and under the guidance of the CMO, we built and implemented a robust content strategy across digital and physical touch-points that resulted in over $1 million in sales.
Featured in NYTimes, Food and Wine, and Fast Company.
What We Did
Content
Management
Content Planning
Content Strategy
Copywriting
The Ask
The Solution
Over the course of six months, we created and rolled out hundreds of creative assets and formats across social, email, and a seasonal mailer. We oversaw content for four new SKU campaigns, the holiday season, and a one-off educational site called Know Your Alcohol.
“Mackenzie came on to support content development in a holistic way, from planning and conceptualization to execution. She can wear many hats and integrate seamlessly with the team, adapting well to a growing, early stage company.
I've worked with a lot of freelancers, and Mackenzie is exceptional in understanding the brand/customer and delivering impact, not just deliverables.”
Nitasha Ranganath, CMO
Haus